Adwords Editor Advanced Bid Managment
Posted on Mar.03, 2009, under Adwords, Video Posts
Welcome to my first video post!
To summarize, here is what you need to do, step by step:
- Open Adwords Editor.
- Get recent changes & performance statistics.
- Select the campaign you want to edit and click the “keywords” tab.
- Click “Advanced Search”.
- In “Performance Statistics”, set: Avg. Pos > is greater than or equal to: > 1
- Click “Add”.
- Set: Avg. Pos > is less than or equal to: > 3
- Click “Search”.
- Select the Ctrl+A or just the keywords you want to change.
- Click “Advanced Bid Changes”.
- Select “Decrease bids by” > 20 percent.
- Check “Do not set keyword maximum CPC bids…”
- Click “Change Bids”.
- Click “Advanced Search”.
- Set: Avg. Pos > is greater than: > 3
- Set: Avg. Pos > is less than or equal to: > 8
- Repeat steps 8-10.
- Select “Increase bids by” > 20 percent.
- Check “Set bids no higher than” if you want.
- Click “Change Bids”.
- Click “Advanced Search”.
- Set: Avg. Pos > is greater than: > 8
- Repeat steps 8-10.
- Select “Increase bids by” > 35 percent.
- Check “Set bids no higher than”, if you want.
- Click “Change Bids”.
- Post your campaign!
It is important for me to say that this is my technique and of course there are other techniques. It is good idea to check different things and see what works best for you!
Good luck!
10 comments for this entry:
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March 3rd, 2009 on 10:33 am
[...] Adwords Editor Advanced Bid Managment - The New Rich Blog [...]
March 6th, 2009 on 3:22 am
My friend was actually trying to programatically automatically do what you just did, but good thing you teach how to do it.
Congrats on the first video blog
March 11th, 2009 on 1:52 pm
This technique isn’t new and has already been published by others.
Anyway, keep going!
March 12th, 2009 on 1:39 pm
Congrats on the first video post!
Great video, you can see that you’ve put an effort into it….
March 13th, 2009 on 6:14 pm
Thank you guys!
March 16th, 2009 on 10:02 pm
Nice video…
We also save specific search, so it is easier to optimize - Then you don´t have to repeat the search…
Br
Henrik
April 12th, 2009 on 2:26 am
Thanks
Somewhere out there I saw a video like this by Amit from SuperAaff, but I couldn’t remember where. So yours was just what I needed.
June 12th, 2009 on 10:03 am
Good article. I think that PPC has to be blended into an overall marketing strategy. A successful pay-per-click campaign is about using the right combination of keywords, ads, and landing pages, and boy is this more important than ever right now. Firms are very careful now about spend on marketing and this is showing in the marketplace with firms shopping around for effective online marketing solutions.
June 12th, 2009 on 10:48 am
Thanks friends.
Yes online marketing was always important, but these days you can see that firms take their budget from the traditional advertising and put it in online targeted marketing.
October 7th, 2009 on 10:46 am
Adwords is really great for promoting your website and also affiliate links. i have just passed the Google Adwords Professional exam today and i am very happy.