The New Rich Blog

I am very excited. For the last year I have been working on the development of a new product, and this week was the big product launch. The product is a unique and powerful software that every affiliate marketer and webmaster will want.

It all began when I was working to improve the conversion rates of a product I was selling. The conversion rates were okay, around 1%, but because the PPC costs were high, I was having a hard time keeping my profits above the “break-even” line.
So I started tweaking my landing page. I am also a programmer, so I have developed a script in my landing page that displays unique content on the page for every search term the visitors use to reach my page.

For example, instead of displaying a general page about “Dog Training”, the page showed text about “Poodle Training” with pictures of Poodles when the visitor arrived from the search term “Poodle Training”, and text about “Bulldog Training” with pictures of Bulldogs when the visitor arrived from the term “Bulldog training”.

The results were amazing. I have tripled (!) my conversion rates to about 3%.

Suddenly an idea sparked in my mind. Why not giving this opportunity to everyone, any affiliate marketer and webmaster, even the technical savvy ones? I know, I will develop a software that doing exactly that!

And so it was. After one year of development with development teams both in Israel and in Pakistan, LandingMatch was born.

You can now use the LandingMatch software to dynamically display content that will match with your visitor’s expectations. You can display variations of your content whether your visitors arrived from organic search, PPC, or other websites.

You can decide which content will be displayed according to:

• The search term your visitor used
• Your visitor’s geographical location
• Time and date of the visit
• The website from which the your visitor arrived
• The querystring parameter used to reach your page

Now you too can easily create powerful landing pages that will dramatically increase your conversion rates and maximize your profits!

I am sure you will find this software useful like I did and it will increase your profits like it increased mine.

Go-ahead and check it out. I will be happy to hear your opinion -> http://www.landingmatch.com

PS: Because I really want the readers of my blog to have this great software, I have created a special coupon that will give you 50% percent discount! When you sign-up, just enter the coupon code: nrblog.

Well, day 3 of the Affiliate Summit was really calm. Most of the people were tired from the last busy 2 days. A lot of people slept late or just didn’t arrive… Actually, from the morning of the third day it already felt like the Summit is over. I’ve been to two sessions, ate lunch, met some people and went to the apartment to rest a little before the final party - party202 held by the 202 group.

Before I will tell you about the party, I want to try and sum-up Affiliate Summit East 2009:

The Good

• It was a lot of fun - above all the other benefits, it was big fun! I had a great time meeting people, traveling, going to parties, drinking cocktails and eating great food.
• Ideas - during the Summit I always carried a small notebook in my pocket. While I was meeting people, listening to sessions and thinking, every now and then a new idea has popped into my head. So I just wrote it down. Now I have a notebook full of great ideas!
• Cooperations - Being an affiliate doesn’t have to be a one man show. I think that maybe the best projects are created by groups of talented people. In the Summit, I have started some cooperations with great people and talked about potential cooperations for the feature.
• Seeds - I really feel that when you go to a convention like this, you planet seeds. You get to know a lot of people, you give most of them your business card. You hear a lot of new information. You get motivation. The real benefits of convention like that, doesn’t have to be instant. It can take a week, a month or a year. But the seeds will grow and the benefits will blossom, of course, as long as you water them enough

The Less Good

Although I always like to look only on the bright side, I want to be objective.

• The sessions - I was a little disappointed with the sessions. For me, most of the sessions were irrelevant, not practical and minimally beneficial. I wanted to hear more about: traffic sources, media buy, email marketing, landing pages, self-management, product types and from the merchant side - how to recruit affiliates. The are so many interesting subjects to talk about and I feel this was somehow missed.
• The exhibition - The exhibition was really big, but most of the booths were controlled by affiliate networks. A lot of networks are similar and have the same offers. You don’t need to be a member of hundreds of networks… I wanted to see some more interesting stuff - services for affiliates, tools and unique merchants.
• The space - I think it was a bit too crowded, there was no specific place to just sit down, relax and network. I was looking for a place to chill out and there wasn’t any good place for that.

For me, the Affiliate Summit was great and valuable. And each time I realize that more and more - the real value comes from the people! There are so many interesting and talented people and I believe you can learn something from each and every person out there.
There is no greater way to finish the Summit than a party… So at the evening, at sunset, we arrived at this amazing penthouse downtown. The view was beautiful and calming. We have been there for a short time but because there was a problem with the bar, the party had moved to the bar across the street.

View from the penthouse

From left to right: Ori Manor, Ilya Glezer, Myself

I had a burger and couple of drinks, hanged out with a couple of friends and talked about interesting ideas and cooperations…

Now I am sitting at Starbucks, writing the post and working a bit. Life is good.

Have a great day
The New Rich

Yesterday night we have been to the Shareasale party. The party was really nice, on the roof of hotel in NY, free bar, appetizers… People were there mostly to network and meet other people but in a party atmosphere.
I hanged out, met people and just enjoyed the fact that i’m at that great party on the top of NY

The Shareasale Party

The second day of the Affiliate Summit started out with a real American breakfast - bacon, sausage, eggs and bagles (where are the vegetables?).

Then I head out to my first session for that day: “7 Deadly sins of landing page design”. Most of it wasn’t new to me, but it did strengthen stuff, very important stuff… You can read about those sins in this blog post.

Then we had lunch - really good and tasty lunch!

After the lunch I went to the main exhibition hall. Very big and a lot of interesting companies. I had one problem with the exhibition - there were just too many affiliate networks from the same type. Why do I need a hundred of networks that has the same offers?!

The Exhibition Hall (part of it)

Although it is not very valuable, who doesn’t like to get free stuff? So today I got:

• A hat for Hydra Network
• Squeeze ball from Smiley Media
• Another star shaped t-shirt from Shareasale (different color)
• Pen from RevenueWire
• Laptop sticker-stand from Disk Doctors
• Missile from Copeac

After that, I headed to the second session - “Social Media Marketing for Affiliates”. This was the most interesting session so far! I have learned a lot about the power of social networks and how I can use it do drive traffic to my offers and to my own product.

Then I went to the third session - “Advertising on Facebook”. It was a session with some experts, including Alex Schultz, a manager from Facebook itself. They actually talked a lot bla bla bla, but when people started asking questions, this is where the real tips started to be heard.

After the session I was pretty tired, and just hanged out with some friends at the coffee room.

At the end of the day, we went to the Clickbank exclusive cocktail party. And this was the place where I enjoyed the most all that day. It was a very small and intimate party, maybe around 30-40 people, with free drinks and appetizers. They also had a special cocktail - The Clickbank Moneymaker It was goooood.
I met some of the people in Clickbank. Very nice people, communicative and helpful.
Clickbank is actually improved a lot lately, and they are improving constantly. Some of the next improvements I have heard about at the party:

• A one way communication for vendors to write to their affiliates.
• TID also for vendors.
• Physical products - yes, Clickbank will actually start to support physical products!

From left to right: Chris Fox, Ilya Glezer, Myself, Ori Manor (top), Asaf (bottom), Ashley Adamson - account manager from Clickbank, Arial Soudak, Ran Aroussi, Igal Pines

I had a lot of fun at the Clickbank party. Then we headed out to the next party… Which held out in a club. So we (myself, Ilya Glezer and Ariel Soudak) went there, but just the line to get in was so crowded and noisy, and we were already tired. So we went home.

The club that we didn't got in to...

Wow, It is 2:38 AM now and I am still awake. Oh well, writing in the blog is more important… This was a very busy and fun day. Going to sleep now.

Good Night
The New Rich

After waking up, ironing my outfit and getting ready, I got on the subway and headed out to the Hilton hotel where the Affiliate Summit is taking place. Just as I arrived I already met some friends I know which was very nice.
After just a few minutes I rushed to the first session about Microniches, by Dush Ramachandran from Clickbank. It turned out that the session was pretty much for newbies… But still it did strengthen some things.
When the session was over, I went to the meet market, this is where I kind of lost myself… So many people, so many offers and so crowded. I was looking mostly to meet people quietly, but it was very difficult there. So I hanged around, talked with some affiliate managers and other people with tables. I got:

• T-Shirt from BlinkAds
• Beer holder from AcmePeopleSearch (very cool)
• Star shaped t-shirt from Shareasale
• Led lamp from PPCBully

The Meet Market

This is cool but of course, my main goals here are not to collect memorbolia…
Then I went to the second session for that day about viral campaigns, by Larry Bailin. The session wasn’t mindblowing, but rather it was really amusing - the guy is funny. He showed this video.

The third session I went for was the SEO site clinic. I also do some SEO, but I found that session pretty useless for me. So I went outside to grab a sandwitch, and what I found out that while I was at the summit, outside was a whole different party - some kind of a latin-american parade at the Fifth Avenue… Is this a crazy world or what? (yes it is).

The Latin-American Parade

When I went back to the Summit, I met some friends I know, we sat togather around the table and discussed interested things. This is where I really started to feel good, this is the place where the real value is - the small talks with interesting people. So we gave each other some advices and they gave me tips about my new product.
Then I went to the lobby of the hotel, got myself a beer (with my new beer-holder, yha) and had a chat with some more interesting people.

Now I sit in my friend’s apartment and soon we will head out to the Shareasale party, held at the Empire hotel roof!

Just to be clear for myself (and for you), I think it is good to write down my goals for the Affiliate Summit:

• Get inspiration, ideas and practical information that will help me to create new campaigns.
• Recruit affiliates or at least get the word out about my new product.
• Find out a winning offer for a new niche I started working on.
• Discover new information and ideas for a new a service for affiliates I started developing.
• Meet people and make friends from all over the world (not just Israelis)

Today was just the warm-up for me, tomorrow i’m sure it will be more interesting, more fun and of course, a lot more networking with great people!

Have a nice day
The New Rich

The Affiliate Summit will take place in 2 days and this is very exiting. However, to be honest, a month ago when I imagined myself at the Summit, I was sure that my situation will be different. I was sure that $100 profit a day will be a routine for me… I was sure I will have at least one successful campaigns and few others running. But the situation is different.

Right now I have one big campaign and you actually know what it is - eczema. I was running this campaign for a long time as an affiliate, and now i’m promoting it as a vendor. It is working, and it feels good to sell my own product, but it is still not “it”. It is not $100 a day.

I also worked together with a friend on a new campaign. We were sure it will be highly profitable, but it wasn’t. We had a lot of leads but it was always almost break-even.

So before the affiliate summit, I feel like I have a lot of knowledge. I feel that with all that knowledge I can be a “super affiliate”, but i’m not. It is like I know how to cook like a chef, but I don’t have the ingredients. So I stay hungry… Or I just make myself an omelet or something…

But i’m still optimistic I don’t give up! I believe in myself and I believe that I will find that amazing campaign that will bring me the profit and success I look for.

I really hope that this Affiliate Summit will bring me ides, inspiration, opportunities and new friends.

See ya
The New Rich

After a long night flight, I finally got to New York!

I going to the Affiliate Summit Convention and travel.
So right now I am sitting at Starbucks, browsing online and relaxing from the long trip in the subway.

The life of the New Rich… travel, have fun and work online

I am almost finished reading an amazing book that I must share with you. The book’s name is The Diamond Cutter. It is written by Michael Roach, an American, who moved to a Buddhist monastery, lived there for 20 years and got the degree of Geshe, the highest degree for a Buddhist academic monk. After 20 years, they sent him from the monastery with a mission: go back to America, join a modern company and implement the principles of the Buddhism within the company. The result was that after a few years Michael brought that company from a loan of $50,000 to a yearly volume of $1,000,000.

In the book, Michael explains very clearly why some business man fail in the same market where other business man succeed greatly. Or in our case - why some affiliates succeed while other affiliates in the same field or with the same persistence and effort, fail. I am sure you will say to yourself “There are a lot of reasons: products, keywords, landing pages, bid management…” but the true, the root reason why one fails while the other succeeds is deeper than that…

In the book, Michael explains that the reason is “mental registraions”.
Any conscious act you do in your life, creates a mental registration in your sub-conscious. If you did a negative act, like lied or harmed someone, you will create a negative registration. If you did a positive act like being truthful or helped someone, you will create a positive registration in your mind.
Those mental registrations created effects. Those effects, or results, can be manifested days, week or years after the mental registration was created. And the results, as you can guess, will be negative or positive according to the registration that created them.
I am sure you hear about Karma. This is basically what Karma is. But the problem is that most of the people in the western world think that Karma is something lie this: “if I will do something bad, the universe (or god) will punish me”. It is so far from the real meaning! the real meaning is basically “if I will do something bad, I will punish myself”. Can you see the difference?!

What this has to do with affiliate marketing?
It doesn’t have to be related. I am also a spiritual person and can write in my blog about all kinds of stuff
But actually it is related - those principles, if understood and practiced, can give you all the success that you want. It can make you a super affiliate, a successful business man, an entrepreneur or whatever you want!

And here are some basic principles you can use right now:

• Don’t deceive your customers (maybe you will think: what about my presell landing page where I say “my name is Kimberly Smith and I lost 50 pounds in 5 days”. This is tough, I know! I have one of those landing pages too!)
• Share your profit - be willing to share your profit even if it is a small amount with friends, family or someone in need.
• Don’t be jealous in other affiliates success.
• Don’t be arrogance with other people.
• Always present yourself as who you really are. Don’t try to be something you are not (this is very important for blog writers…)
• Don’t think or act miserly.
• Do your best to Keep your promises.
• Create partnerships and joined ventures only with honest people. Even if you have an opportunity with rich but dishonest partner…
• Don’t feel happy when your competitors lose - there is a piece of the pie for everyone.
• Be thankful for the people (and tools) that helped you achieve your goals or gain success (even if you paid money for it! you can still be thankful).

You should think about these principles each day and even write down your experiences during the day. Actually, in the book he guides how to create a special daily diary for mental registraions, But I won’t write about it now, I will leave something for the book

It can be difficult to comprehend how “acting nice” can bring more conversions for the product you are promoting… But maybe other mental registration would have got you to choose other product, or other method of promoting… You can never know what works.

The principle of mental registrations (or Karma) is practiced and proved to work at the easten world for a thousands of years.

I feel it is true. Like a lot of affiliates I also tried some funky and not so truthful techniques along the way. I asked myself sometimes - “should I do it or not”? And a lot of times I did the funky thing… Probably because I wasn’t aware of the great power of those mental registrations… It was more important for me to go ahead with this technique I have in mind because maybe it can lead to greater conversions…
From now I will do my best to practice those principles and the other principles written in the book daily, and become successful as I wish for

I wish you all the success and abundance in the world,
The New Rich

Like I have told you in From Affiliate To Vendor - Part 1, I was promoting a Clickbank product and decided that instead of promoting someone else’s product, I should create my own product in the same niche.
So I am happy to tell you that my product has launched and is now on the air!

So what is the niche? For the last couple of months I was successfully promoting an ebook to cure eczema. It seems that in the last year there is a rising occurrence of eczema. Therefor this niche is in demand more than ever.

My product is a complete step-by-step program to cure eczema. And here it is: http://www.healeczemaprogram.com.

I am already generating sales and the landing page converts well. I also implemented a script that offers the visitor a discount when he tries to leave the page. It feels really good to sale my own product

My special offer to the readers of my blog: The next step is of course recruiting affiliates. This is where you come into the picture… You are invited to promote my product with the following benefits:

• 100% commission for the first 20 sales - After you will generate 10 sales I will send to your Paypal the resting 25% (after Clickbank commission) of the commission which makes it 100% commission. The same thing applies for the next 10 sales.
• My keywords are your keywords - I will tell you about the keywords and landing pages that have been working for me for the past couple of months! Just post a comment if you are interested.

You are most welcome to start promoting Heal Eczema… Just use the hoplink http://xxxx.healeczema.hop.clickbank.net

Thanks and good luck!
The New Rich

It is the time for the monthly report!

So June was a great month, unfortunately not so great in terms of cashflow. I tried a new campaign that didn’t do so well, I didn’t lose but the profit was very small. Besides that, good stuff happened in June.

The highlights of the month:

• I have been to the Affilicon Israel 2009 convention, which was really great. I have learned a lot but most important I met a lot of amazing people.
• I got a great great idea. This is basically a service for affiliates in the area of landing pages. I am currently in the development process, you will hear about it soon…
• I am creating my own ebook and soon I will be a vendor.
• I bought a ticket to Affiliate Summit East 2009 and I am going to USA in a month!
• I got engaged and going to marry the most beautiful girl in the world!

Okay and now for the revenue report:

Expenses:

Adwords

This is total of $1,364 in adwords.

Yahoo adCenter

This is total of $85 in Yahoo adCenter.

Total expenses: $1,449

Income:

Clickbank: $1,400
WeSell: $22
Adsense: $34
Total income: $1,456

Profit: $7

Yep, 7 bucks…

Next month I hope I will add a couple of couple of zeroes to that number…

Let’s say you are an affiliate and you are running a profitable campaign for an info product.
You already scaled your campaign to the content network, Yahoo and MSN.
How can you earn more? Be a vendor!
If you can be a vendor for the product you are now promoting, you will:

• Earn much more from your existing campaign
• Earn much much more from other affiliates that will promote your product
• Make your income even more passive

The following guide is true for Clickbank info products (eBooks), but can be done in a similar way for other products in bigger investment and effort.

1. Research your niche - is there demand? Is there room in the market for another product? Check how many products are available for that niche in Clickbank. Websites such as CBEngine can give you deeper analysis of the niche and the products available. Do some market research. Great websites to begin with are Twitter Search and Yahoo Answers. Find out if people are talking about your niche, if there is still a demand.
2. Write the outline - open a new word document or notepad. Describe your requested product briefly. Write a table of contents or an outline of your new ebook. You can “borrow” some points from the product you are currently promoting. You can change and add points to make your product better.
3. Creating the product - sit down and write the ebook. Just kidding Your next step will be to find someone who will write the book for you. Finding a freelance ebook writer is pretty easy. Sign up and post a project in freelancer websites such as Elance or Guru. Write down a brief description of what you are looking for. Mention that you will provide the outline of the book. You will get a wide verity of offers. Probably the offers from Indian freelancers will be cheaper, but if you choose an Indian freelancer, you must make sure that his english level and expertise are high. Choose your freelancer and give him the product outline. After the freelancer will finish the ebook, go over it. Examine if there are any mistakes and if needed, as him for corrections.
4. Create the landing page - When you have the ebook at hand, the next thing you need is GREAT landing page. You will need the content and the website itself. Creating a website is pretty simple and it won’t be covered in this guide. Content is king! Therefore the content -the pre-sale letter, is even more important than the product itself. If you have good copywriting skills, you can write the pre-sale by yourself. If not (like most of us) you can again post a project in Elance or Guru and ask for a sales letter copywriter.

I am in the process of creating my own ebook in these days, and I’m at step 4. When I will advance, I will write part 2 of the guide in which you will learn - how to sign up as a vendor, how to test your landing page, how to recruit affiliates and how to convert even more.

Stay tuned

The New Rich